The standard email marketing rule is that shorter subject lines are usually better than longer ones. But like all rules, this one has its caveats and exceptions.
A new white paper from marketing services firm Epsilon analyzed subject lines from more than 568 million client emails to determine the influence of length, word order and content on open rates and clicks. The major takeaway:
- While it is important to keep subject lines as short as possible to convey your message, the choice of words and the order in which you place them is just as important to boosting response rates.
-While keeping your subject lines short is important, focusing solely on length without paying attention to word choice and word placement won’t deliver optimum results. And don’t forget to conduct your own tests with your own audience to find the right approach.
Epsilon white paper: Rethinking the Relationship between Subject Line Length and Email Performance: A New Perspective on Subject Line Design http://www.epsilon.com/Epsilon_SubjectLine_WhitePaper.pdf
I know your weaknesses and enter them freely. I know your burdens and carry them gladly. I cannot love you more than I already do and I will never love you less. My desire is for you and I greatly delight in you.
Posted by: Supra Shoes | 03/15/2011 at 09:16 AM
Grammar purists might frown at the possessive form used with an inanimate object, which my two examples directly above use.
Posted by: short boots | 12/09/2011 at 10:01 AM